Traditionally, especially in offline channels, marketing can be a messy business. Speculation, creative trial and error, finger-pointing over failed campaigns, etc. Online marketing channels make things a bit easier to control and track all the variables, but things can still get out of hand if you are not vigilant, especially in the event your efforts are to be outsourced. …
Behind the Curtain
Myths & Questionable Tactics
1. The very nature of SEO makes it hard to tell which tactics and ranking factors work and which do not. Some get mis-represented, accidentally or otherwise.
2. Any tactic for building, marketing or ranking a web site that you can not openly share with the world often means there are ethical implications.