With an awesome weekend behind me, it was somewhat disappointing to come back to an overloaded Monday. I couldn’t quite find the time to put on my blogging hat yesterday. As it turns out, that was exactly what I needed. Eric Lander posted a very good article yesterday afternoon about some of the posers in …
Category Archive: Behind the Curtain
Myths & Questionable Tactics
1. The very nature of SEO makes it hard to tell which tactics and ranking factors work and which do not. Some get mis-represented, accidentally or otherwise.
2. Any tactic for building, marketing or ranking a web site that you can not openly share with the world often means there are ethical implications.
Mar 07
Offline Reputation = Online Authority… Right?
Every company who has ever approached me about building or optimizing a web presense seems to have the mindset, to some degree, that their offline reputation will be enough to propel them to online success. At some level, they assume that without any change on their part, the pocketbooks of the digital masses will be …
Feb 24
Choosing a Search Engine Optimizer: Truth or Consequences?
A lot of professional search engine optimizers start out well-intentioned, with a passion for their art and the highest of standards. At some point, they cross a line, just a small one, and do something they know to be against one of the engines’ webmaster guidelines. The search marketing world is a very social one …
Feb 22
Internet Marketing Mythology: Guaranteed Rankings, Secret Sauce and More
Traditionally, especially in offline channels, marketing can be a messy business. Speculation, creative trial and error, finger-pointing over failed campaigns, etc. Online marketing channels make things a bit easier to control and track all the variables, but things can still get out of hand if you are not vigilant, especially in the event your efforts are to be outsourced. …