Making effective use of the visitors to a page or web site, in terms of completing a desired action. Goals vary and can range from filling out a newsletter subscription (leads), purchasing $1000s of dollars in merchandise (sales), or simply reading a second page (engagement). However you define success, Conversion Rate Optimization is about improving …
Category Archive: Glossary of Buzzwords
SEO, PPC, CRO, SEM, SMO, on-page, off-page…confused yet. Each new sub-industry or fad that crops up with regards to the Internet seems to have its own set of terms, rules and geek-speak. Sometimes those of us who have been at it awhile forget we didn’t always move at this speed or speak in acronyms and buzzwords. Wouldn’t it would be nice if someone would attempt to define the terms and tactics in lay terms, simplifying the unknown into everyday concepts. Thus, the Glossary of Buzzwords.
Mar 16
Social Media Optimization (SMO)
Social Media Optimization (SMO) is the practice of increasing visibility for a company on social media channels, such as social networks, social shopping portals, and social bookmarking directories, with the goal of engaging customers.
Mar 09
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is the process of improving the code structure, word usage and overall design of a web site in order to create unique content that is of value to a site’s visitors as well as readable and well-formatted for search engine programs, called spiders. Read more…
Mar 02
Search Engine Marketing (SEM)
Search Engine Marketing (SEM) is typically defined as a sub-industry of Internet Marketing that focuses on promoting a web site within the various search engines, with the goal of garnering search engine visitors via organic (SEO) and paid (PPC) listings.
Feb 24
Pay-Per-Click Marketing (PPC)
Pay Per Click Marketing (PPC) is the practice of purchasing ads on search engines or others sites at a certain cost per click rate. When users who view your ads follow them through to your web site, your account is charged a fee by the search engine or advertising network. Google AdWords and Microsoft AdCenter are among …