Making effective use of the visitors to a page or web site, in terms of completing a desired action. Goals vary and can range from filling out a newsletter subscription (leads), purchasing $1000s of dollars in merchandise (sales), or simply reading a second page (engagement). However you define success, Conversion Rate Optimization is about improving the frequency of that success. Combine marketing increases with a steadily increasing conversion rate and your amount of success will be exponential.
Mar 23