Whether you are tasked to promote a product that has been around for years or the newest gadget still in prototype, you have to first establish who it is you are targeting. Who needs your product? What do they call it? Are they motivated by price or features? Technology or lifestyle? All of these questions can …
Category Archive: Keyword Research
The foundation of any good Search Engine Marketing campaign is to know what your customers are looking for, based on the words and phrases they are using to find it. Keyword research is a fundamental practice and there are a ton of free tools and tactics for discovering them.